VMSIIHE

Research

Research Paper

Quantity Surveyors’ Perspective on Knowledge Areas for Sustainable Construction

Dr. Lysette D'souza, Associate Professor, General Management

Vimlesh Prabhu Desai and Lysette D’souza (2024). Quantity Surveyors’ Perspective on Knowledge Areas for Sustainable Construction. In: Rotimi, J.O.B., Shahzad, W.M., Sutrisna, M., Kahandawa, R. (eds) Advances in Engineering Management, Innovation, and Sustainability . EPPM 2023. Lecture Notes in Civil Engineering, vol 480. Springer, Cham. (Scopus)

Quantity surveyors’ ‘Construction Economists’ role blends economics with construction and engineering. Sustainable construction encompasses social, economic and environmental issues. Quantity Surveyors (QSs) need to apply their knowledge in a changing and demanding environment to achieve sustainability goals. Hence, to achieve the goal of sustainable construction, industry and academia should determine the domains where QSs should gain relevant exposure. The research aims to identify knowledge areas where QSs should possess essential expertise and skill sets to contribute to sustainability. The research methodology consisted of a literature review, followed by interview with some experts in the field of quantity surveying and finally a questionnaire survey among quantity surveying professionals. The data collected was analysed using IBM SPSS software. The top five knowledge areas were ‘Environmental science and Climate change’, ‘Systems thinking’, ‘Computer literacy on latest s/w packages such as BIM, CostX’, ‘Sustainability analysis’ and ‘Green Costing’. The results would aid academics and industry to design courses, training programmes and workshops to enhance the knowledge and competencies required of QSs in the areas so identified.

Technological Transformation in Food and Beverage Service: Enhancing Efficiency and Customer Satisfaction

Edgar Philip DSouza, Semele Sardesai

Name of the Journal : Revista de Turism

This research study gives a methodical analysis of the literature examining how technology affects consumer satisfaction and operational efficiency in the food and beverage industry. The evaluation summarizes the results of previous studies on the application of technology in various aspects of the food service business, including ordering procedures, payment options, kitchen operations, inventory control, and customer feedback systems. The study indicates that technological advancements have transformed the food and beverage service sector, resulting in increased operational effectiveness and elevated consumer satisfaction. It examines the benefits and difficulties of adopting new technology, including data security, customer resistance to change, and privacy issues. The evaluation also emphasizes how technology may improve client experiences through the use of virtual reality, online booking tools, tailored recommendations, and social media integration. The discussion highlight how crucial it is for companies to use technology wisely to streamline processes and give customers interesting, personalized experiences. The limitations of the evaluated studies are discussed in the paper's conclusion, along with potential directions for future investigation into things like long-term effects, financial ramifications, upcoming technology, and cultural considerations.

Women Professionals in Construction Industry: Barriers and Approaches to Improve Wellbeing, Safety and Health

Vimlesh Prabhu Desai and Lysette D’souza (2024)

Name of the Journal : Journal of Engineering, Project, and Production Management, 14(2), 0013. DOI: 10.32738/JEPPM-2024-0013 (SCOPUS)

The construction industry’s predominantly male image, coupled with its working ethos and environment, has resulted in a significantly low representation of women professionals in the workforce. Despite being the second-largest employer in India and contributing 9% to the country’s GDP, the industry sees a mere 2% representation of women professionals, including architects, site engineers, quantity surveyors, planning engineers, and safety professionals. Given the ongoing manpower shortage, there exists an opportunity for women to contribute to the industry and for employers to benefit from their skills. This paper aims to identify and assess the barriers hindering the well-being, safety, and health of women professionals at project sites, with the ultimate goal of increasing their representation in employment. The research employed a mixed methodology involving questionnaire surveys, interviews, and focused discussions. The top three identified barriers include long working hours and a culture emphasizing extended work hours as a demonstration of commitment, remote and changing work locations impacting family life, and inflexible work hours. Conversely, the top three proposed approaches involve providing suitable sanitary facilities, establishing separate and clean restrooms, and evaluating performance based on output rather than hours worked. Results indicate that both men and women share a common perception of most barriers and approaches, with a few exceptions. The insights gained from this study will contribute to advocating for the well-being, safety, and health of women at construction sites, promoting gender mainstreaming, and emphasizing the value women bring to the industry.

Analysing the Impacts of Artificial Intelligence Service Quality and Human Service Quality on Customer Satisfaction and Customer Loyalty in the Hospitality Sector

Semele Sardesai, Edgar D'Souza, Supriyanka Govekar

Received: November 2023 | Accepted: April 2024
Name of the journal: TURIZAM, DOI: 10.5937/turizam-45450

This study explores the differential role of artificial intelligence (AI) and human interface (HI) in the hospitality industry and their impact on customer satisfaction and loyalty. In response to intense competition, the industry is increasingly adopting advanced technologies such as AI and artificial intelligence robotics (AIR) to enhance customer service and improve the overall experience. The primary objective of this research is to investigate how hotel visitors perceive AI service quality and human service quality and how these perceptions influence consumer satisfaction and loyalty.

Travel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination image

Deepti R. Jog, Nelissa Andrea Alcasoas

Name of the Journal : Turyzm/Tourism th e-ISSN 2080-6922, ISSN 0867-5856 (2023-10-04)

Tourist decision-making is based on the information available before visiting a destination. Although marketing content has a role to play, user-generated content (UGC) has gained momentum in recent years. This study considering the role of travel blogs and vlogs created by the user, aims to comprehend the role of these information sources in the decision-making of their consumers. The present research investigates the preference of travelers for UGC and its role in travel decision-making over other marketing information generated by destination marketing organisations (DMOs). The study is based on responses from 220 Indian tourists via an online web-based survey conducted using a structured questionnaire and applying multi-stage sampling. The study findings reveal a strengthened preference for blogs and vlogs among travelers compared to traditional DMO marketing content. The study provides implications for industry players that can help engage their visitors in UGC creation and dissemination for better marketing by suggesting suitable strategies for tourism.

A Review of Financial literacy Initiatives in India

CMA (Ms.) Shameem Memon, Dr. Makarand Sakhalkar

On 25-02-2023 online Mode th One Day International research Conference on India’s Milestone Across 75 Years of Independence in Commerce and Management organised by Government of Maharashtra Ismail Yusuf College of Arts, Science, Commerce Mumbai, Maharashtra

Financial literacy is a skill that one learns throughout one’s life and is the basis of one’s relationship with money. The fact that India continues to place lower in surveys undertaken by international organizations like the OECD, VISA, Master Cards, etc. at different time intervals, is regrettable and in no way encouraging, being India is home to Asia’s oldest and tenth-largest stock exchange. Indian Government has already launched various financial literacy initiatives targeting many groups including teachers. This study covers the overview of financial literacy initiatives by RBI and NCFE. An attempt is made to examine the awareness among the teachers about the various financial initiatives by RBI and NCFE in India. The findings of the survey are not particularly encouraging, there is still a lot of room to spread awareness of the financial initiatives among teachers in order to fulfil their primary goal.

Sustainability Reporting Index of select Cement Manufacturing Companies in India

CMA Harshad Deshpande, CMA (Ms.) Shameem Memon

Name of the Journal: The Management Accountant ISSN: 0972-3528, January 2023 Vol 58, No.01 Page Number 93-97 th Details of Publisher: The Institute of Cost Accountants of India (ICAI)

Sustainability reporting is a tool used by the companies to convey their performance beyond the bottom line to its stakeholders. In India sustainability reporting will be compulsory for some specific companies from the year 2022-23. This study aims at the comparison of sustainability pillars to know the sustainability disclosure practices by three selected cement manufacturing companies in India. This study also aims at calculating the sustainability reporting index of these three selected cement manufacturing companies. Scores are derived using information gathered from secondary sources and content analysis of the annual reports and sustainability reports of the selected companies. The sustainability pillars and sustainability reporting index of the three chosen organisations were found to differ.

Modern slavery in global value chains: A global factory and governance perspective

Donella Caspersz
University of Western Australia Business School, University of Western Australia, Perth, Australia

Holly Cullen
Law School, University of Western Australia, Perth, WA, Australia

Matthew C. Davis
Leeds University Business School, University of Leeds, Leeds, United Kingdom

Deepti Jog
V M Salgaokar Institute of International Hospitality Education, Manora Raia, Goa, India

Fiona McGaughey
Law School, University of Western Australia, Perth, WA, Australia

Divya Singhal
Goa Institute of Management, Sattari, Goa, India

Mark Sumner
School of Design, University of Leeds, Leeds, United Kingdom

Hinrich Voss
HEC Montreal, Montreal, Canada

Journal of Industrial Relations
Published by Sage Publications
DOI: 10.1177/00221856211054586

‘Modern slavery’ describes various forms of severe relational labour exploitation. In the realm of global value chains and global factories that are led by multinational enterprises, modern slavery encompasses practices such as forced labour and debt bondage. Multinational enterprises organise and orchestrate global value chains into global factor- ies that are highly adaptive to market pressures and changes in the external environ- ment. We employ the global factory framework to conceptualise when and how global value chains become more vulnerable to modern slavery. We argue that combi- nations of the three global value chain characteristics: complexity, appropriation arrange- ments, and obligation cascadence, jointly form an environment in which modern slavery can evolve and take root. The degree to which forms of modern slavery become visible and recognisable depends on the particular combination of these characteristics. External factors can moderate the relationship between these factors (e.g. involvement of non-governmental organisations) or exaggerate their effect (e.g. a pandemic).

Health Tourism in India: 21st Century

CMA(Ms.) Shameem Memon Assistant Professor in Financial Accounting
V.M. Salgaocar Institute of International Hospitality Education, Raia, Margao, Goa,
Email- shameemmemom23@gmail.com, Mob. 9860612356

From the various challenges that India has been facing in the 21st Century, Global Pandemic Covid 2019 was biggest challenge. Global Pandemic Covid 2019 has given a major setback to the tourism industry of all states in India. There is a need to find out some niche markets in tourism industry in order to come out of the shocks and slow down of Covid period. One of such niche market in tourism industry is health tourism. Goa is selected as the sample state for studying health tourism in India. The purpose of this paper was to understand the opportunities and challenges of health tourism in the state of Goa. Cost effectiveness is the major opportunity and major challenges are image creation and a lack of internationally accredited hospitals in Goa.. There is an immense potential for health tourism in Goa. Keywords: Health Tourism, Opportunities, Challenges, Potentials.

An Empirical Study of the Predictors of Green Purchase Behaviour

Semele Jatin Sardesai , Supriyanka Govekar
Department of Business Administration, MES College of Arts and Commerce, Zuarinagar, Goa, India Department of General Management, V. M. Salgaocar Institute of International Hospitality Education, Manora-Raia, Goa, India

European Journal of Studies in Management and Business - 2022(24)21–36

The world has progressed economically in leaps and bounds but sadly at the cost of our environment. Green Consumer Behaviour has become the need of the hour in recent years with the rapid degradation of the environment. This study focuses on green apparel and aims to examine if there is a relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) to examine if attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. Value- attitude-behaviour hierarchy theory (VABH) has been used. The method used for analyses is the Structural Equation Modelling (SEM) technique using AMOS 22 software. A sample of 146 consumers was used and the convenience sampling technique was followed. The results show that there is a positive and significant relationship between i) Personal Norm and Green Purchase Behaviour, ii) Peer Influence and Green Purchase Behaviour iii) Perceived Benefits and Green Purchase Behaviour and iv) attitude mediates the relationship between Personal Norm and Green Purchase Behaviour. The findings are valuable to green apparel product manufacturers, policymakers, parents, school management and the community at large.

Scale Development to Measure the Tourists' Alcohol Consumption Experience

Edgar Philip DSOUZA - V. M. Salgaocar Institute of International Hospitality Education, India edgar.dsouza@vmsiihe.edu.in
M.S. DAYANAND - Goa University, India msd@unigoa.ac.in
Nilesh BORDE - Goa University, India nileshborde@unigoa.ac.in

Journal of tourism [Issue 34]

While the role of alcohol tourism has begun to gain importance in the last decade, little effort has been made to explain what influences the tourist's consumption of alcoholic beverages in a tourist destination and to establish a measurement scale for those influencers. This study followed the systematic procedures of scale development measurement recommended by prior studies. The scale development process yielded a measurement scale with appropriate reliability and content validity. The five underlying influential dimensions of alcohol consumption experience were identified as tourists' knowledge and past experience, choice of alcoholic beverage, choice of drinkscape, social setting and service experience. This is the first study to focus on scale development for measuring the alcoholic beverage experience of a tourist and modelling it to the revisit intention or the willingness to recommend the alcohol consumption or the drinkscapes. The findings and implementations of the developed scale are discussed in terms of both theoretical and managerial implications.

Travel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination image

Deepti R. Jog , Nelissa Andrea Alcasoas

Turyzm/Tourism
2023, 33/2
DOI: 10.1177/00221856211054586

‘Modern slavery’ describes various forms of severe relational labour exploitation. In the realm of global value chains and global factories that are led by multinational enterprises, modern slavery encompasses practices such as forced labour and debt bondage. Multinational enterprises organise and orchestrate global value chains into global factor- ies that are highly adaptive to market pressures and changes in the external environ- ment. We employ the global factory framework to conceptualise when and how global value chains become more vulnerable to modern slavery. We argue that combi- nations of the three global value chain characteristics: complexity, appropriation arrange- ments, and obligation cascadence, jointly form an environment in which modern slavery can evolve and take root. The degree to which forms of modern slavery become visible and recognisable depends on the particular combination of these characteristics. External factors can moderate the relationship between these factors (e.g. involvement of non-governmental organisations) or exaggerate their effect (e.g. a pandemic).

‘Financial Literacy among College students in India’

CMA (Ms.) Shameem Memon, Dr. Makarand Sakhalkar

On 24/03/2022 and 25/03 2022 Online Mode th International conference on Emerging Management Trends: Financial Literacy, Financial Inclusion and FinTech [3Fs] organised by Faculty of Management and Commerce, Manipal university, Jaipur, Rajasthan, India

It is not enough to be just literate to do the financial planning. Financial literacy is becoming important to take wise decisions about the financial planning. Financial inclusion is one of the important agendas of the Government. This study was undertaken to identify the level of financial literacy among the college students, to find out an association between selected socio-economic factors, and the financial literacy level among the college students. An attempt was also made to find the association between the financial literacy and the financial literacy programmes attended by them. For the present study the data was collected from primary as well as secondary sources. The primary data was collected by online survey by forwarding a questionnaire made in Google form to the college students from most of the states in India. The data was analysed using SPSS through mean, percentage, non parametric test, chi square test. Most of the college students had medium to high financial literacy level. It was found that the distribution of financial literacy level was same across the category of gender, the distribution of financial literacy level was not same across the category of students attended financial literacy programme. It was also found that the financial literacy depends on specialization of study. Suggestions for government, educators and researchers are provided.

Factors Driving The Tourists Choice of Alcohol and Drinkscapes: An Exploratory Study

Edgar Philip Dsouza Mr. - Goa University, edgar@unigoa.ac.in
Dayanand M.S. Dr. - Goa University
Nilesh Borde Dr - Goa University

Journal of Tourism Insights
Volume 12 Issue 1 Article 11, 2022

When travelling, an increasing number of people seek drinking experiences. Food and restaurant selection are viewed as a complex function of sensory preferences (taste, odour, and texture) which are influenced by non-sensory factors such as menu variety, price, cleanliness, servicescape concerns, reputation, health claims, service, accessibility, comfort, and atmosphere (Hanefors & Mossberg, 2003; Cullen, 2005; Choi and Jhao, 2010 Johns & Howard, (1998). Kivela et al., (1999). Clark & Wood, (1998). Koo et al.,(1999).

Perception of Pet Parents Towards the Concept of Fresh Food for Dogs

Sandip V. Madkaikar, Assistant Professor, VM Salgaocar Institute of International Hospitality Education, Goa.

Santosh Malkoti, Assistant Professor, Chitkara School of Hospitality, Chitkara University, Punjab.

Ravi Dandotiya, Research scholar, Chitkara Business School, Chitkara University, Punjab.

Aut Aut Research Journal
Volume XII, Issue I, January/2021
ISSN NO: 0005-0601

Since there is a notable upsurge in the number of pet parents and which includes plenty of first-time pet parents, who are commonly unaware of the appropriate eating patterns of their companion pets. And this may result in the critical health concerns to their pets which can be easily dodged if they get to know about the nutritional needs of their pet. The motive of the study was to collect the response of the pet parent (of dogs) towards the fresh food for pets (dogs). The concept of FFD (Fresh Food for Dogs) is that the food is prepared fresh, considering the dietary requirements of the pet in a hygienic manner using the best quality ingredients that are free from toxic chemicals. Feedback gathered from the pet (dog) owners concerning the FFD utilizing a questionnaire that incorporated principal elements like the value of pet at home, feeding practices, acceptability of FFD, and recommendations. The data collected through the questionnaire was transformed into numerical values for a better understanding of the recorded responses. The investigation revealed that pet owners had a certain familiarity with the nutritive dietary requirement of the pet but had extremely restricted alternatives available with them to feed their pet either homemade food for humans or packaged food. There was a pleasant response obtained from the participants involved in the survey regarding the concept of FFD. The research can be utilized by the practitioners for the formulation of FFD in an effective & efficient way to make their venture a success. And it can be adopted as a basis for further studies based on pet food development.

Tourists’ Alcoholic Beverage Consumption and Re- visit Intention: A Conceptual Paper

Edgar Dsouza, Dayanand M.S., Nilesh Borde

Edgar Dsouza, Dayanand M.S., Nilesh Borde
Received: November 2020 | Accepted: Jun 2021
DOI: 10.5937/turizam26-29251

Alcohol consumption is an integral part of travel experience but its implication has been under- estimated. Travel experiences are used as a competitive advantage, as more and more establish- ments focus on creating experiences to distinguish themselves in the increasingly competitive food and beverage sector. This paper collates literature in the area of the alcoholic beverage consump- tion experience of tourists and their behavioural intentions. Existing food and beverage tourism frameworks are reviewed in this study. Based on the review, we have created a new framework for the study of the alcohol consumption experience of a tourist. This conceptual study presented in the form of a proposed framework will help researchers to contribute to the field of beverage tour- ism by focusing on the alcoholic beverage consumption experience as the dependant construct and revealing the effects of such an experience on their revisit intention

Educational Repercussions due to Covid-19 in Hospitality Institutes

Jyotsna & Sandip Madkaikar

Journal of Tourism and Hospitality Management December 2020, Vol. 8, No. 2

COVID-19 pandemic has extremely affected the education system, which is a basic contributing factor towards the country's economic future. The focus of this research is to study how hospitality educational institutes imparted education to its students, despite the lockdown. In times of an emergency, a suitable and feasible education practice is what is required for the aptitude building of young minds. It has become important now, for educators to identify the right strategy to help students to cultivate skills that will drive their employability, productivity, health, and well-being in times to come, and ensure overall progress of India. The growing concern of hospitality educators towards a transition from traditional teaching methodology to an online education system has been addressed in this paper. Hospitality education being a skill based program, needs to adopt a blended learning approach. The concept of a Virtual hotel will help enhance the learning experience for hospitality education aspirants.

Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption

Deepti Jog and Divya Singhal

Global Business Review
DOI: 10.1177/0972150920962933

The consumer markets for green personal care products have been expanding rapidly in the past decade and so are the greenwashing practices of the companies. More and more companies are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. As the discussion around greenwashing practices has grown in the past few years, consumers have become conscious of their choices and have started understanding the greenwashing practices of companies. The purpose of this empirical study is to assess the greenwashing understanding in Indian consumers’ green purchase behaviour and the effects of receptivity to green advertising, environmental consciousness and personal norm, using structural equation modelling. The findings confirm that the level of greenwashing understanding moderates the relationship between receptivity to green advertising and green purchase behaviour. Additionally, the findings provide that income level has a significant impact on environmental consciousness and green purchase behaviour relationship. The study has possible implications for advertisers, government and other agencies.

Decision-Making for Selection on Merit

Supriyanka Ketan Govekar

SELP Journal of Social Science - A Blind Review & Refereed Quarterly Journal ISSN: 0975-9999 (P) 2349-1655 (O)

The case at hand is about one reputed college belonging to one of the states from western part of India, which selected a lady Assistant Professor, initially on a full time regular post but was never given an appointment to that effect compelling her to work on part-time or lecture basis for a whole year and then in the subsequent year the institution appointed an ineligible candidate in her place. The original selection of the qualified candidate was done by duly constituted selection panel but the same was changed by the next selection panel. Fulfilling all the necessary eligibility conditions and being originally selected by the duly constituted panel, this candidate was denied the initial full-time appointment. In the subsequent year the same post was unwarranted re-advertised and another unqualified candidate was selected as against this qualified candidate to the same post. On account of such injustice, the originally selected candidate after exhausting all other remedies such as representations was compelled to approach the High Court by way of Writ Petition. The matter was considered by the High Court and the claim of the originally selected candidate was upheld by the Honourable High Court ordering the employer to issue the necessary appointment order to the Petitioner. This is a classic case for the failure of recruitment and selection process in a government-controlled institution arising out of bad decision-making where the norms of selection based on merit were not followed by the institution. The case being cited here brings to light what consequences result when the well-established principles for recruitment and selection are flouted due to faulty decision-making by an organization seeking to recruit personnel. The facts of the case and decision taken are detailed out in the case study. The author’s perception is also expressed in the proceeding section wherein the author has criticized such faulty and flawed decision-making by the organization letting it being drawn into litigation and suffering a loss of face for its failure in pursuing correct decision-making. This case is an example where the faulty decision making by the organization paved the way for an employee to drag the organization to Court and prove that the decision of the organization in employing an unqualified candidate, after first selecting a meritorious candidate, was guided by extraneous factors and not merit, compelling the organization to reverse its faulty decision, thereby ensuring justice to the protagonist.

International supply chains: Compliance and engagement with the Modern Slavery Act

Hinrich Voss, Matthew Davis, Mark Sumner, Louise Waite, Ilse A. Ras, Divya Singhal, and Deepti Jog

Name of the Journal: Journal of the British Academy, 7(s1), 61–76. DOI https://doi.org/10.5871/jba/007s1.061
Posted 18 June 2019; Pre-print posted 31 May 2019. © The British Academy 2019

Shweta has gone to a supermarket to buy soaps and shampoos for her newly bornmbaby and she has lot of brands available. She wants to pick products that aremchemical free and have only natural ingredients. This is not only Shweta’s story, many consumers are now choosing the products that are environment friendly, natural and chemical free.

Risk Perception and Tourist Types: A Study Among International Tourists

Deepti Jog, Goa Institute of Management, Sattari, India
Nandakumar Mekoth, Department of Management Studies, Goa University, Taleigao Plateau, India

International Journal of Tourism and Hospitality Management in the Digital Age Volume 3 • Issue 2 • July-December 2019

Over time, tourism has become an industry that has a visible impact on the overall development of the society. This study examines the impact of perceived risks on different types of tourists classified on the basis of travel motives and would help develop a variety of risk-reducing phenomena and paraphernalia to supply to the traveller. Based on a survey conducted among tourists visiting a tourist destination, the study explores the differences in risk perception among different tourist types. The study uses a self-designed scale on type of risks against the ITR scale that classifies travellers into three types based on their travel motives. Findings supported two types of tourist classification against the three types in the existing ITR scale. Findings further revealed that there is a significant difference in the risk perception of the two types of tourists based on their travel motives in case of satisfaction risk, exhaustion risk and psychological risk.

Pseudo green players and their greenwashing practices: A differentiating strategy for real green firms of personal care category

Deepti Jog and Divya Singhal

Name of the journal: STRATEGIC DIRECTION j VOL. 35 NO. 12 2019, pp. 4-7, © Emerald Publishing Limited, ISSN 0258-0543

Shweta has gone to a supermarket to buy soaps and shampoos for her newly bornmbaby and she has lot of brands available. She wants to pick products that aremchemical free and have only natural ingredients. This is not only Shweta’s story, many consumers are now choosing the products that are environment friendly, natural and chemical free.

A Study of Work-Life Balance among Married Women in the Banking Sector in Salcete, Goa

Deepti Jog, Nandakumar Mekoth

Published in – Volume V, Issue-2(6), April 2018
Name of the journal: International Journal of Management Studies

We all have three lifelong obligations: to work, to our spouses and to ourselves. To disregard any of them is to deprive ourselves of the satisfaction each of them gives us. The responsibilities among women both at the workplace and at home have increased due to changing lifestyles. There is a dilemma in women nowadays in attaining perfection both in their professional and personal life. As a result of which, she compromises on both aspects of her life that are truly important to her. Therefore, if she has to sustain, it is essential that she balances both responsibilities simultaneously which ultimately leads to stress. The complex stress from the never ending workday is damaging. It can hurt relationships, health and overall happiness.

Projected permissiveness and indulgence in the culture of Goa: A comparison between the perceptions of tourists and residents

Presented By: Ms. Supriyanka Govekar, Dr. Nandakumar Mekoth

On 9th February 2018 & 10th February 2018, At International Conference on Media, Culture and Ethics BITS Pilani, Rajasthan.

The residents believe that social norms and culture of Goa is not so liberal to the extent of permitting lewd behaviour on beaches or its streets. They also think that there is disconnect between the true culture of Goa and the one projected to the outside world through the media. In a list given by National Geographic, Goa is ranked 6th in the world’s 10 best nightlife cities. Goa has witnessed 23.5% growth in foreign tourists’ arrivals in April 2017 over April, 2016. Media advertising has played a major role in putting Goa on the world tourism map. It is believed that the image of Goa projected to the world is that of a western enclave in India, an acknowledged ancient oriental civilization. This contradicts with the real culture of Goa, which despite for 50 years of colonial rule of Portuguese has largely remained orthodox and conservative among its Hindu, Muslim and Christian communities.

It is generally felt that resident community of Goa hold the view that Goa is projected in the media as having a permissive and indulgent culture. This is believed to attract the western tourists who have a liberal culture and also have sexual motives while travelling. Residents in general are believed to be thinking that Goa has a more or less conservative culture. This kind of a projection and the resultant attitude of tourists create a discord between the tourist and residents. While it is a fact that tourism brings the much wanted economic benefits to the residents, it is also necessary that tourists respect the culture of Goa and there is harmony between the interests of tourists and residents. This paper attempts to understand the relation among the perceptions of tourists and residents with respect to the permissiveness and indulgence in the culture of Goa and the role of media in contributing to the discord between the two if any.

Importance-Responsibility Comparison of Tourists' Actions: A Host Perspective

Deepti Jog, Nandakumar Mekoth

Name of the journal: International Journal of Tourism and Travel 11 (1 & 2) 2018, 01-07

Tourism industry has recently awakened to sustainability issues along with destination competitiveness and alternative tourism. With these changes, a related and equally important issue has emerged Responsible Tourism. The objective of this research paper is to use importance-responsibility analysis (IRA) to examine the tourists at a destination (attraction) with regard to their responsible actions, and to establish a background for understanding tourist responsibilities from the point of view of hosts. Importance Performance Analysis is applied as an instrument to develop marketing strategies in hospitality and tourism sector. It is applied to sustainable tourism initiatives study in one case & further modified to apply as importance-satisfaction analysis study in another case. This paper reconceptualises this analysis to one of importance-responsibility, enabling a focus on the responsibilities in tourism scenario.

Cashless Economy: Challenges and Opportunities for Small and Medium Enterprises within the Tourism Industry in Goa

Dr. Rachel Jessie Pereira, Ms. Nelissa Alcasoas, Mr. Manoj Neelamegan

On 12th to 14th October 2017, At the 70th All India Commerce Conference, held at Jaipur, Rajasthan.

India has recently introduced cash to cashless economy which is known as “The Digital India”. The policy has created a flurry of concerns with awe and confusion. The most significant concern for many Indian business operators is, whether the economic reform provides tangible benefits or just add more stress to their daily operations. Based on this concern, this study aims to evaluate and analyze the challenges and opportunities faced by the Indian small and medium enterprises (SMEs) within the tourism industry in the state of Goa as the industry creates multiplier effects which affect many other industries through its direct, in-direct and induced impacts. The qualitative semi-structured interview method was adapted to collect data from twelve different SMEs which comprise wellness centres, hotels, restaurants, resorts, travel agency and adventure park who are part of the tourism industry in Goa.