Imagine travelling for 6 hours on a flight, struggling to find a taxi, moving slowly through a traffic jam, finally arriving at your hotel and then being told that you cannot check in because check-ins start only at a particular time. Sounds exhausting and frustrating, doesn’t it?
That is exactly what many guests go through at the front desk when they arrive at odd hours, especially at night, desperately needing a place to sleep. The check-in/ check-out system in place can surely help hotels function adequately but it really falls back if you take into consideration the customer satisfaction factor.
Concept 24 is a distinctive concept where the guest can check in at any time through the day or night and are guaranteed possession of the room for the following 24 hours. The concept is being embraced by hotel brands across the globe in an effort to be customer-friendly as it makes it more convenient for the guests.
Here are a few reasons why 24-hour check-ins are favourable for the guest:
Customer-friendly:
This concept is gaining more attention today as the customers find it more convenient and they feel they have control over the check-in and check-out. After a long day of travel, the guest prefers to directly check in without any inconvenience and concept 24 offers exactly that.
Hotels on an hourly basis:
The ability to book hotels on an hourly basis is a big part of this 24-hour check-in. Another major issue that customers face is when they only need a room for a few hours or half a day but must pay for the entire day. Because younger tourists travel more frequently, if they like the idea of booking a hotel hourly and having 24-hour check-in in one destination, they’re more likely to book the same hotel for another trip.
Business Travellers:
Business travellers from nearby cities are another important regular customer base. Travellers on business usually arrive at odd hours because meetings are sometimes scheduled on short notice. They primarily require rooms for short periods of time to store their valuables or to relax before or after meetings. As a result, hotels with 24-hour check-in are ideal for them.
The key to catering to the audience is flexibility, and the more convenient it is, the more customers a business will attract. This is especially important in the hospitality industry because customers prefer to play it safe and avoid experimenting with hotels. In this social media dominated, fast paced world, businesses can look towards thinking out-of-the-box and being innovative keeping in mind the needs of the customer.
