Amelia Edna Castro Cota Cruz is a distinguished Marketing Communications professional

with over 25 years of experience. Throughout her career, she has been a leader in strategic

marketing, public relations, and client relationship management, contributing her expertise to

several prestigious organizations.

Edna has held key Managerial roles in renowned institutions, Cipla Pharma, NUSI Hospital

and Research Centre, Apollo Victor Hospital, Vidya Vikas Academy HSS, and currently as

Head of the Marketing & PR department at the V.M. Salgaocar Institute of International

Hospitality Education, Manora-Raia, Goa. Known for her meticulous approach and

exceptional leadership, she has played a vital role in driving sales growth, performance

appraisals, and strategic initiatives in both the healthcare and education sectors.

Renowned for her ability to build lasting relationships, Edna connects with people

effortlessly, fostering strong partnerships with clients and stakeholders. Her organizational

skills, dedication, and results-driven mindset have earned her a reputation for leading with

passion and precision.

Edna holds a Post Graduate Diploma in Business Administration from the Institute of

Management, Research, and Training (IMTR), which is affiliated with Goa University. She

also earned a Post Graduate Diploma in Computer Applications. In addition, she completed a

Bachelor of Science in Chemistry from Smt. Parvatibai Chowgule College of Arts & Science.

Edna is also proud to have been an outstanding student at St. Joseph’s Educational Institute,

where she excelled in the SSCE Board examinations in 1986.

A well-rounded individual, Edna enjoys dancing, singing, and gardening. She is fluent in

English, Hindi, and Konkani, and has a basic proficiency in Portuguese. Edna is happily

married to Carlos Noronha, an entrepreneur in the FMCG sector, and they are blessed with

three daughters.

Her journey from being a former student of St. Joseph Educational Institute, Chandor, to

becoming a successful Marketing Communications professional exemplifies the values of

dedication, hard work, and excellence that she continues to uphold in her personal and

professional life.